The JTSMA is delighted to have been approved by the Google Grants programme, securing $10,000 (£6,333) a month of free AdWords advertising.
The unique in-kind donation program is awarding select charitable organisations free advertising budget to use on their Google Adwords platform.
A powerful online advertising tool - charities can use it to raise awareness, broadcast their message and to increase traffic to their websites.
Launched in 2003, Google Grants participants have and continue to find much success with the programme.
The US Fund for UNICEF's e-commerce site, Shop UNICEF, experienced a 43 per cent increase in sales over the previous year, while CoachArt supporting children with life-threatening illnesses through art and athletics programmes has seen a 60 to 70 per cent increase in volunteers.
Dorset digital marketing agency Intergage will manage the AdWords account on behalf of the JTSMA to ensure that the budget is used to maximum effect.
The JTSMA is a national UK charity providing a range of priceless support to families and health professionals. It also invests in promoting and supporting research into Spinal Muscular Atrophy.
The JTSMA has been instrumental in the development of the Interaise® software, recently launched by Intergage, which was developed specially for the charity sector. The Interaise® Content Management System offers charity-specific functionality to include online donation functionality, personalised or targeted fundraising page creation and online events sponsorship pages.
By using the Interaise® software, charities are able to take greater control of the online donations process, facilitating a relationship directly with their supporters, removing the current obstacle of communications or fees via a third party.
Intergage is committed to supporting their charity clients in all aspects of Web marketing, ensuring they are fully aware of the vast array of digital platforms available for them to promote their charity and encourage donations and online purchases.
To find out about more about Interaise® or how Intergage can help your charity with their Google Grant application, please contact Emma Barrow, email@example.com, 0845 456 1022.